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Adidas

Project

For adidas, commissioned by creative agency Sid Lee, I worked across a variety of digital and graphic design projects. My role involved translating adidas’ visual identity into engaging and contemporary digital experiences and communication materials.

I developed visual concepts, digital campaigns, branded content and graphic assets for different platforms and touchpoints. Working within the adidas brand guidelines, I focused on creating strong visual compositions that combined clarity, consistency and a contemporary editorial aesthetic.

The projects required a combination of conceptual thinking, strong visual design and technical execution, with a focus on maintaining a consistent brand experience across digital and graphic applications.