Project
For Oh-Dear, I developed the full creative direction from initial sketches and moodboards to digital collages and 3D sculptures. Extensive colour research helped shape a bold “United Colors” palette, while typography, materials, and composition were refined to balance vulnerability, playfulness, and a premium aesthetic.

The result is a series of limited-edition sculptures and visual content that combine emotion, character, and urban energy, supported by a strong visual identity and storytelling across both online and offline platforms.